I’m Lucy Crivelli, Mexican-born, LA-raised, and a producer at heart. I’m passionate about content and creating systems that actually work for people, not just brands.

I founded Tomorrow Isn’t Promised (TIP) to do things differently. To produce work that feels intentional. To run sets where people feel safe, seen, and empowered. And to prove that strategy, story, and soul can live in the same space.

As an Executive Producer, I’ve led campaigns with brands like the LA Clippers, Adidas, Modelo, and the —handling everything from timelines and teams to creative direction and content delivery. But what I’m most proud of is how I lead—with care, with structure, and with the belief that the way we work matters.

I also started Hazlo Hoy, a free initiative for Black and Brown-owned small businesses. It’s my way of giving back—providing real strategy and support to entrepreneurs who just need someone in their corner.

Skills – Creative Producer & Content Director Focus

• Creative Production – Live-action & social-first content, pre-to-post oversight

• Content Strategy – Ideation, format development, platform-native storytelling

• Campaign Direction – Concept to execution across fashion, tech, and lifestyle

• Scriptwriting & Storyboarding – Narratives for branded, editorial, and short-form content

• Talent Casting & Management – Creators, models, voiceover, UGC, influencers

• Production Management – Crew coordination, scheduling, call sheets, location logistics

• Art Direction Support – Moodboarding, prop sourcing, set styling input

• Post-Production Oversight – Editing feedback, pacing, versioning for platforms

• Team Leadership – Managing creatives, freelancers, and internal stakeholders

• Client & Brand Alignment – Keeping visuals, voice, and strategy on-brand

• Trend Forecasting – Culture, platform, and visual trends in fashion & tech

• Tool Stack – Notion, Adobe Suite, Google Workspace, Runway, Meta Tools, TikTok Studio

Impact Collabs:

CREATIVE HIGHLIGHTS:

EXECUTIVE PRODUCTION:

behind the scenes: